. Adding a Facebook page for your business can be a vital business marketing tool, as well as a way for you to communicate with customers, raise brand awareness, and promote products, sales, and services.

The mobile phone today offers a wide array of capabilities. Chances are, there's a mobile marketing method that can speak effectively to your user base. Explore different methods, then go mobile. Your audience is already there.

Contests drive marketing campaigns, because who doesn't love to win something? No matter what your organization's or business's budget, you can pull off creative marketing contests that garner consumer attention, boost product awareness, and generate sales. By changing your contests up and taking advantage of the seasons, you can run effective and fun contests all year round.

If you're not local, you're probably not having the impact you could enjoy in your community. No matter how spiffy your website, how faithful your tweets, or how charming your blog posts, local search is going to drive local business.

This popular website can be used for everything from procrastinating on homework to educating oneself on a variety of topics. In the last few years, business owners have discovered just how helpful the site can be in driving traffic.

Autoresponders are a tool to keep in touch with your interested customers and provide them information about products, services and industry news. There are things you need to consider when setting up an autoresponder program, and two of the most important are the type of autoresponder program you use, and how you frame your autoresponder series message.

Small businesses may benefit greatly from online marketing, but being great at your business and understanding online marketing are two entirely different things. Whether you are using a website, a blog, or online store, understanding these traffic metrics will enable you to improve your online presence and increase sales.

Google announced the introduction of a new update to their Caffeine web indexing system that was originally pushed out in June 2010. This most recent update, affecting roughly 35% of searches, has become known as the Freshness Update due to its stated goal of delivering fresher, more recent search results.

Whether you check your Facebook feed five times a day, monitor incoming tweets throughout the day, or unwind a couple times a week with YouTube or Vimeo, you know that social media makes a big difference.

It's not getting people to your site that matters, it's keeping them there, keeping them entertained, and making the sale. If you're not seeing enough return on investment for your affiliate offer, it might be time to sweeten the pot.

As a small independent business, you know that your customer base is local. But are you using the internet to get their attention, reminding old customers just what your value is and catching the eye of new ones?

A required element of HTML/XHTML documents, title or meta tags can be the most memorable part of your website. They appear in the top browser bar and show up in search results, linking to your website.

You've got limited space in a PPC ad, and you need to make every word count. Create effective ads by knowing your user, speaking their language and following search marketing best practices.

Many local businesses open with the idea that they have all of the promotion tools they need in- house. In their view, existing business contacts plus customer referrals and some light networking will keep the doors open and the lights on for a long time to come.

If you’re having trouble with conversion on your online store, here are the ten most common areas where problems can arise, starting with the earliest points that things can go wrong.